Get a 55% Response with 
Your Direct Marketing Program 

Introducing "The Smart Box"

A small high tech company located in Denver Colorado hired The Genimation Group to develop a direct marketing concept that would get them in the doors of the Fortune 500 firms. Their initial efforts could be called dismal at best, and like most companies they were thinking inside the box, doing what we term as the "me too" direct marketing. You know the run of the mill mailings that would get a 1%-2% response.

Then exploding onto the scene was the Smart Box. We realized as with most business CEO's, CFO's CIO's and all the O's they have no time nor patience to read anything that is mailed to them from unknown companies. They are heavily relationship based as far as their selection with the vendors they do business with. So the program had to be 1st rate, world class and send a unique message.

The idea was to develop a multi-media program that would tell the story. This company uses the internet to connect manufactures of high tech equipment to their end customers…you. A multi-media program is a great idea but you have to get your prospects to put a CD in their drive ..which sometimes can be difficult. So we developed the concept of the Smart Box..

The Smart Box is a direct marketing concept that was designed with the customer in mind.

Imagine this:

    You are working diligently on a project with your mind focused solely on the success of your project. You don't want to be disturbed by anything or anybody when your assistant knocks on your door and says "Hey Boss, you have to see this"

    She brings you a Halliburton aluminum case. On the outside of the case is a label that instructs you to lift off a special combination. With your curiosity peaked, you dial in the combination, unlock the case and open the cover. There in front you sits a Macintosh laptop and a Nokia cell phone.

    The Smart Box

    You quickly see a label that directs you to turn on the computer. In no time, a stunning 5 minute multi-media presentation unfolds before you. You sit back delighted. The program instructs you to you reach for the Nokia cell phone and as directed, you dial the #1 button. You are instantly connected to a company sales representative that gives you additional information and, of course, he takes the appointment.

    In a matter of 20 minutes, you have been given useful information and can return to your other business at hand. All parties benefit here.

    Whether you go with this compnay or not, what is your first impression of their company? How bad do you think they want your business?

It does no good to have a direct marketing program that doesn't appeal to your potential clients. The Smart Box has not only dramatically increased that company's response rate, but it has also changed the way they are perceived by their clients.

Results:

New clients such as Intel, Compaq, Hewlett Packard, etc… are all responding to their offer.

You may be wondering at this point how much does this cost?… Look at it this way, their entry level service is a $100,000 sale. With a 55% response rate and a 50% conversion rate….. who cares?

This is the question this company was courageous enough to ask;

  • What is a 55% response rate worth to our business?
  • Should you be asking yourself the same question?