Over the top marketing campaign

This client used several different promotions to connect with different potential clients.  By dividing prospects based on market sector and potential life-time value, this client was able to connect with prospects in unique ways that maximized ROI. 

 Some clients were invited to a special gala by men in costume who presented a unique invitation.  Other prospects were contacted using a briefcase full of novelty money.  Still others received toy safe and themed accessories. Again, the key was making sure that prospects were contacted in a way that both resonated with them and also kept in mind potential life-time value. 

All very ‘over-the-top’ ways to catch your prospect‟s attention and move them towards becoming a client!