Meet Brent Green
Mr. Brent Green
Ideation and Strategic Developer
Brent brings and amazing amount of knowledge to the Genimation Group. Brent Green is a nationally recognized expert in marketing to leading-edge baby boomers, the “tip of the arrow” born between 1946 and 1955. With over $750 billion in annual spending power, this wealthy and influential cohort is currently running many of the nation’s corporations and nonprofit organizations. Leading-edge boomers will continue to have tremendous influence on business and the nonprofit sector for the next 20 years.
Author of Marketing to Leading-edge Baby Boomers (Writer’s Advantage, March 2003), Brent has spoken widely at national conferences and symposia on the mature market segment and the coming unprecedented reorientation of American business to an aging population.
Brent provides integrated marketing communication programs for a diverse list of clients, with emphasis on direct response media, integrated promotions and marketing public relations. He has produced marketing communications programs for a wide range of clients, including McDonald’s, The Broadmoor, TOTAL Petroleum, Orange Glo International, Blue Cross Blue Shield, Weider Publications, EAS, GoldMine Software Corporation, TherapyZone, Workforce Magazine, Natural Home Magazine, Nation’s Business Magazine, the World Cycling Championships, Business Radio Network, Hewlett-Packard, Your Choice TV, and the United States Olympic Committee.
Brent has received more than 50 regional, national, and international awards for creative and strategic excellence.
